Aston Martin, the legendary British marque synonymous with elegance and performance, is steering its design legacy into the heart of Volusia County with a bold new venture: the Aston Martin Residences Daytona Beach Shores. Slated for completion in 2029, this 18-story architectural statement will rise along the Atlantic coastline at 3411 South Atlantic Avenue, bringing 86 ultra-luxury residences to one of Florida’s most iconic beachfront corridors.
This development marks Aston Martin’s first branded residential project in Central Florida, following its successful forays into luxury living in Miami and Tokyo. Partnering with Valor Real Estate Development, the brand is expanding its lifestyle portfolio with a property that blends automotive precision with coastal serenity.
Design and Amenities That Redefine the Shoreline
Spanning approximately 320,000 square feet, the tower will feature two levels of secure parking and two penthouse floors housing eight double-height residences. These top-tier units are designed to offer sweeping ocean views, expansive layouts, and finishes that reflect Aston Martin’s signature craftsmanship. Each residence will be curated with bespoke interiors, high-end materials, and smart home technology, creating a seamless fusion of comfort and innovation.
The building’s base will include over 10,000 square feet of public dining and café space, envisioned as a vibrant social hub for residents and visitors alike. This culinary component is expected to elevate the local dining scene, offering beachfront access to upscale fare and fostering community engagement.
A Strategic Bet on Daytona Beach Shores
City officials approved the project in 2024, granting key variances to accommodate the ambitious design—including relaxed setbacks, increased lot coverage, and reduced green space requirements. Valor Capital emphasized the strategic importance of Daytona Beach Shores, calling it “a rising star in Florida’s luxury market” and a natural fit for Aston Martin’s brand ethos.
The development is expected to attract affluent buyers from across the U.S. and abroad, drawn by the combination of oceanfront living, brand prestige, and proximity to Daytona Beach’s cultural and recreational offerings. With the region undergoing a renaissance in luxury real estate, Aston Martin’s arrival signals a new chapter in its evolution.
Global Brand, Local Impact
Aston Martin’s expansion into residential living reflects a broader trend among luxury brands seeking to translate their identity into immersive lifestyle experiences. By anchoring its name to high-end residences, the company is cultivating a clientele that values exclusivity, design, and heritage—not just in their vehicles, but in their homes.
For Daytona Beach Shores, the project promises more than just a skyline transformation. It represents a long-term investment in the city’s future, potentially spurring further development, tourism, and economic growth. As construction progresses, the Aston Martin Residences will stand as a beacon of modern luxury—where the roar of the ocean meets the quiet sophistication of British design.
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