The energy was electric this weekend at the Volusia Mall as fitness enthusiasts, fashion lovers, and community members gathered to celebrate the grand opening of ABSTRACT Activewear, the newest addition to the Native Home Marketplace. With a mission to redefine athleisure, ABSTRACT offers a premium line of fitness apparel that blends comfort, security, and style—perfect for workouts, errands, or simply embracing the active lifestyle.
🛍️ A New Standard in Fitness Fashion
Founded with a vision to empower movement and confidence, ABSTRACT Activewear is more than just clothing—it's a statement. From breathable leggings and sculpting tops to versatile outerwear, the brand’s debut collection caters to those who demand performance without sacrificing style. Whether you're hitting the gym, heading to brunch, or lounging in athleisure, ABSTRACT delivers pieces that move with you and elevate your wardrobe.
“We wanted to create something that feels good, looks great, and supports every kind of motion,” said Francese, the creative force behind the brand. “ABSTRACT is about embracing your strength and expressing your style—without compromise.”
🎟️ Raffles, Refreshments, and Retail Therapy
The grand opening was a full-on celebration, drawing crowds from across Volusia County and beyond. Guests were treated to complimentary snacks and refreshments inside Native Home Marketplace, while exploring the full ABSTRACT collection. A lively raffle added excitement to the day, with winners walking away with exclusive apparel and gift cards.
The event also featured interactive style sessions, giveaways, and a chance to meet the team behind the brand. The atmosphere was festive, inclusive, and buzzing with support for local entrepreneurship.
📲 Connect and Elevate
ABSTRACT Activewear is already gaining traction online, with a growing following on TikTok (@abstract_byfrancese) where fans can catch behind-the-scenes looks, styling tips, and updates on new drops. For inquiries, collaborations, or wholesale opportunities, the brand can be reached at abstract.inf@gmail.com.
💪 More Than a Brand—It’s a Movement
As the fitness and fashion worlds continue to merge, ABSTRACT Activewear is poised to become a go-to destination for those who value quality, versatility, and empowerment. The Volusia Mall location offers a hands-on experience where shoppers can feel the fabrics, try on styles, and discover what makes ABSTRACT stand out.
So whether you're a seasoned athlete, a weekend warrior, or someone who simply loves the athleisure aesthetic—ABSTRACT Activewear invites you to elevate your workout and your wardrobe.
🛒 Visit Today at Native Home Marketplace, Volusia Mall. Your new favorite fit is waiting.
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